Born during the recovery period from the COVID pandemic, Victoria Together was a digital platform that brought together cultural content and organizations across a range of sectors. In doing so, they helped connect, inspire, entertain, and inform a wider audience.

Due to the social climate at the time, it was important that the brand identity avoided common triggers of anxiety and alarm. Additionally, dissociating from being too strongly of a government organisation helped the audience feel under less bureaucratic control.

Inspired by the craft and cheer often found in Matisse’s Cut-Outs and collaging, I built a visual identity that celebrated freedom, discovery, and community. Pattern and illustration sets aid as visual interest especially when partners are unable to provide high quality images for the platform or for marketing purposes.

Events made up the core experience on Victoria Together. Whether it was simply a link to external content, live streams, sessional video content, galleries, interviews, or audio content, event pages were designed to display every variety. Content managers had the option to choose between four colour sets for each event page header. Customization is encouraged throughout the site, but limited to a few options whether it is seen in headers or call to action blocks.

Whether users preferred to explore content via specific partners or categories (e.g. Music, Film & Literature, Comedy), these options were easily accessible within the navigation bar above. Each page allowed you to delve further into curated sets and highlights.